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What's in a Name?
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From the Golden Gate Bridge to the Venice Rialto Bridge, we do all we can to bridge the gap between local and international, young and old, black and white, classic and modern, alternative and retro - honoring history and blazing new trails for the future as we aim to serve, amuse, enlighten and expand the consciousness as well as the world wide web itself.  By embracing various, diverse, and deeper, multi-colored perspectives, we keep our focus by keeping it all in perspective!

Alternative & Retro, Classic & Modern – Where media aims higher for the truth and honors duality; where new meets old in a balanced perspective

Altro is a new hybrid word the editor, Kaitlyn Karol, coined back in 1999 when she published her first newsletter on alternative music and alternative health.  The prefix ‘alt’ meaning of course, 'alternative', or what is innovative, fresh, original, cutting-edge.  The suffix of the word, ‘tro’ relates to all that is nostalgic, historical, vintage, traditional or as many like to say, ‘old school.’  

There are some things left in the world that need to be honored for their heritage and even many young people see this to be true.  For example, take the dating game.  We live now in a sped-up, desperate time where romance and chivalry is more dead than alive through the impersonal ways of connecting - too much 'speed dating' booths, too much harsh judgment being passed from only someone's photo in an online dating site. 

In short, we have lost our focus on many levels, distracted by fame and money instead of art and craft, detoured by settling for mediocrity instead of celebrating a higher standard.  But when the focus on quality is revitalized, we can return to the more familiar ways, the ‘old-fashioned’ ways of courting one another (whether this be in personal or professional relationships).  Women do long for roses and respect and men do wish to pursue and not be chased.  We’ve lost touch with this old-world charm and much wiser perspective all around us and it's time to change that!


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