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Kids' Cereal Fortified With GMO Ingredients Stirs the Bowl With Enraged Parents
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How big cereal companies had to take some heat over their GMO products. But, consumers have taken back their power!

 

 


GMO INSIDE CAMPAIGN: CHEERIOS FACEBOOK PAGE FLOODED BY ANTI-GMO COMMENTS. 
Thousands of Negative Protesting Posts Result in General Mills Removing App Encouraging People to Share What Cheerios Means to Them.


The GMO Inside campaign recently announced that thousands of concerned consumers have flooded Cheerios’ Facebook page (
http://www.facebook.com/Cheerios) distressed about genetically engineered ingredients in Cheerios and outraged at General Mills contributing over $1.1 million to “No on 37” in California, the narrowly defeated ballot initiative that would have required the labeling of foods with genetically engineered ingredients.

Since November 29, 2012, the GMO Inside Campaign has been encouraging visitors to its Facebook page (
www.facebook.com/GmoInside) to post comment on Cheerios’ Facebook page regarding GMOs. The outpouring of comments demonstrates that the drive to label GMOs that led millions of people to support Prop. 37 in California is growing throughout the U.S.

Visitors to Cheerios’ Facebook page also used a Cheerios app that allowed users to provide comment on what Cheerios means to them (and which then posted the comments in Cheerios’ trademark font) to call out genetically modified organisms (GMOs) in Cheerios. In response, General Mills removed the app from its Facebook page.

“The sheer volume of comments on Cheerios’ Facebook page raising concerns around genetically engineered ingredients is incredibly inspiring,” stated Alisa Gravitz, CEO and president of Green America. “It is also amazing to see the creativity that visitors to Cheerios’ Facebook page use to call out Cheerios on using their customers as a science experiment for GMO consumption. Cheerios is a cereal that is frequently fed to children, and many of the comments are from concerned parents who are worried about the fact that they have been feeding a cereal with genetically engineered ingredients to their children.”

Visitors to the Cheerios Facebook page used the now-discontinued app to post comments such as “Caution GMOs,” “Cheerigmos,” and “We are not lab rats.” While General Mills has removed the app and the posts generated by it from their Facebook page, examples are preserved at the Cheeseslave website (
http://www.cheeseslave.com/cheerios-gmo-backlash-facebook-campaign-fail/) and the Happy Place website (http://www.happyplace.com/user-post/2233/cheerios-gmo-pr-facebook-fail).


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